Having worked with a marketing and internet branding consultant for 15 years (okay,  he’s my daughter’s godfather too), I know the value of being able to answer that question with, “Yes, I do. It’s lex valentine dot com.” When that person walks away, all they had to remember was my name. No webs dot com,  no wordpress dot com, no livejournal dot com, no weebly or anything at all except… my name.

The internet has a lot of power. To harness that power, people have to find you. Finding you is like finding anything, the shortest, easiest path wins. Your name alone holds the power. The person who asked for your website address might not be able to remember all the other bits of your URL if your website address is on one of those Weebly or Freewebs sites or a free Blogger, Wordpress, or Live Journal site. You stand the best chance of having the person actually get to your website if the site address is easy for them to remember. Your Name. Dot Com.

When those people type your name in the address bar of their browser and they instantly find YOU… that is the key to internet branding. And then there’s that sense of really being an author, being REAL, when you can tell people to go to your site and see your books.

It was my pleasure to create this site for Jason. He has a great future ahead of him in this industry and I love the world he’s built with Edge and Jack in the Dark Robe stories. I’m happy to announce that yes, Jason, now you are real!

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